Usage rights in creator contracts: what paid amplification and whitelisting actually require you to license
Paid amplification requires explicit licensing separate from content production fees.
Aarti Balakrishnan
Section
Features
2 stories in Features.
Writing a creator brief that survives contact with the creative: constraints, must-haves, and what to leave open
How to write a brief that trusts creators instead of constraining them.
Rafael Teixeira-Branco